1. Short Overview
This notice explains how Playsia collects, uses, and protects personal information when you visit and use our website.
When you browse Playsia, subscribe to updates, use our contact options, follow our social media, or click through to a casino or betting brand from our pages, we may collect some information about you.
We mainly use this information to:
- send you marketing messages if you have asked to receive them
- understand how visitors use our site and improve our content
- work with partners and operators when you follow links from Playsia to their platforms
The sections below give more detail. We encourage you to read the full Privacy Policy carefully.
2. About this Privacy Notice
This Privacy Policy applies to personal data processed in connection with the Playsia website (the “Website”).
From time to time, we may update this notice to reflect changes in our services, legal requirements, or how we handle data. The newest version will always be available on the Website, and we will highlight any important updates where appropriate.
3. Information We Collect
We may collect personal data in the following situations:
Information you give to us directly
Newsletter sign-up
If you join our mailing list, we store the email address you provide.
Social media
When you interact with our pages on platforms such as X, Instagram, Facebook, or YouTube, we can see your public profile name/handle and any comments, likes, or messages you choose to share with us.
Contact forms or email
If you contact us, we will process your name (if provided), email address, and any other details you include in your message.
Promotions and competitions
If we run any promotions, prize draws, or similar activities, we will collect the information needed to manage your entry, such as your name and email address.
Information we collect automatically
When you visit the Website, certain data is collected automatically, for example:
- technical details about the device and browser you use
- your IP address
- which pages you visit, how long you stay, and what you click on
This helps us understand how people interact with Playsia and improve the site.
Information linked to operator offers
If you click on a link on Playsia that takes you to an operator’s site (for example, to view an offer or promotion), we will record that click. In some cases, we may also receive information back from the operator, such as whether a registration or deposit was completed.
This type of information is used mainly to:
- measure the performance of our links and content
- receive commission from our partners where applicable
Aggregated and statistical data
We may create aggregated reports about Website usage (for example, how many visitors viewed a certain page). Aggregated data does not identify you personally and is treated as non-personal information.
Information we do not intentionally collect
We do not aim to collect details such as your race or ethnicity, religious or philosophical beliefs, political opinions, health data, or information relating to criminal offences. If you choose to share such details with us, they will be removed where reasonably possible.
4. Why We Use Your Data and Legal Bases
We use your personal data for the following purposes:
To provide and manage the Website
For example, to run our pages, monitor performance, and keep the site secure. Legal basis: legitimate interests (running and improving our services).
To send marketing communications
If you subscribe to our newsletter or otherwise consent, we will send you updates, news, and promotional content related to Playsia. Legal basis: your consent (you can withdraw this at any time).
To work with operators and partners
When you click through to an operator from our Website, we may share limited information with them to track referrals and calculate commissions. Legal basis: legitimate interests (operating an affiliate information service).
To respond to your requests
If you contact us, we use your details to answer questions or manage any issue you raise. Legal basis: legitimate interests (providing user support).
To comply with legal obligations
We may process and keep certain information where required by law or to respond to requests from regulators or authorities. Legal basis: legal obligation.
If we ever use your personal data for a purpose not listed here but compatible with these reasons, we will update this notice where necessary.
5. Marketing Communications
If you give us permission, we may send you newsletters or other marketing messages from time to time. Every marketing email will include a simple way to unsubscribe, and you can withdraw your consent at any point.
Messages that relate to service updates, security notices, or important changes to this Policy may still be sent, as these are not considered marketing.
6. Who We Share Your Data With
We may share personal data with:
- Operators and partner brands – When you use links from Playsia to visit an operator, we may share limited tracking information with that operator.
- Service providers (processors) – Third parties who help us host the Website, send emails, provide analytics, or support our technology.
- Professional advisers – Such as lawyers or consultants, where we need specialist advice.
- Authorities and regulators – If required by law or where we believe it is necessary and proportionate.
- Group companies or new owners – If Playsia takes part in a merger, reorganisation, or sale of business.
We may also share anonymous, aggregated statistics about Website visitors with third parties. These reports do not contain information that can identify you personally.
7. International Transfers
Some of our service providers or partners may be located outside the United Kingdom or the European Economic Area (EEA).
Where personal data is transferred to a country that does not offer the same level of protection as UK/EEA law, we will ensure suitable safeguards are in place, such as approved contractual clauses or similar protective measures.
8. How Long We Keep Your Data
We keep personal data only for as long as it is needed for the purposes described in this Policy, including to:
- maintain an ongoing relationship (for example, if you remain subscribed to a newsletter)
- meet legal or regulatory requirements
- handle any complaints or legal claims within the relevant limitation periods
After this, we will either delete your personal data or anonymise it so that you can no longer be identified. Anonymous data may be kept for statistical or analytical purposes.
9. Your Rights
Under data protection laws in the UK, you have several rights in relation to your personal data, including the right to:
- ask if we process your personal data and request a copy
- ask us to correct inaccurate or incomplete information
- request that we delete your personal data in certain situations
- request that we limit the way we use your data in certain cases
- object to processing based on our legitimate interests, where your own interests outweigh ours
- withdraw consent where we rely on your consent (for example, for marketing)
- request that we transfer your data to you or another organisation in a structured, commonly used format (data portability), where applicable
To exercise any of these rights, please contact us using the details provided on our Contact page. We may ask for information to confirm your identity before we act on your request.
Please note that these rights are not absolute. There may be situations where we cannot fully comply with a request, for example where we must keep certain data to meet legal obligations. If this happens, we will explain the reasons to you.
10. Cookies and Similar Technologies
The Website uses cookies and similar technologies. These are small files placed on your device that help us:
- remember your preferences
- understand how visitors use the site
- improve our content and layout
Except for cookies that are strictly necessary for the Website to function, we will only use cookies if you give consent through our cookie banner or consent tool when you first visit Playsia.
We use Google Analytics 4 (GA4) to better understand visitor behaviour and traffic patterns. GA4 collects information in an anonymous form, such as page views and time spent on the site.
You can manage or disable cookies in your browser settings, and you can also adjust your preferences through our consent tool at any time.
11. Contact and Complaints
If you have any questions about how Playsia handles your personal data, or if you wish to exercise your rights, please get in touch through the Contact section of the Website.
If you are not satisfied with our response, you have the right to raise a concern with the UK data protection regulator: Information Commissioner’s Office (ICO) – the authority responsible for data protection and privacy in the UK.
We would, however, appreciate the chance to deal with your concerns first, so please contact us before approaching the ICO if you can.